Could the K-Pop boom resurrect Korea’s offline music market?

The global popularity of K-Pop just may be the answer to Korea’s dying offline music market, which has been more and more apparent with the big shift to digital music.

Recently, the Hallyu wave has brought an influx of foreign visitors to Korea. One of the core purposes of their visit was to purchase CDs and other fan memorabilia in record stores.

The owner of Books Libro revealed, “Older fans from China and Japan often make visits to the store in order to purchase CDs from Korean artists. Recently, albums by TVXQ and Kim Hyun Joong have been highly popular amongst foreign fans.  Fans who visit Korea to purchase albums also purchase Korean lesson books to better understand the songs they’re listening to.”

Another record store owner added, “On the weekends, the store is bustling with foreign tourists.  They’ll usually find their favorite artist and buy everything from their debut album to the latest release.  They even buy several dozen at a time to give them as gifts to their friends back home.  The price of Korean CDs are about half of that of Japanese CDs, so Japanese fans in particular are very enthusiastic about their purchases.”

Books related to K-Pop are also rising in sales, especially for Cube Entertainment CEO Hong Seung Sung’s new release, “There Will Be No Spotlight If You Stop Now“, which ranked second place on Kyobo Book’s best sellers list.

Source + Photos: IS Sports via Naver

Ludacris praises YG Entertainment’s role in globalizing K-Pop

On August 19th, American rapper Ludacris arrived in Korea for the first time to promote his new high definition line of headphones, “Soul By Ludacris“. Recently, the world-renown rapper expressed his thoughts about the rising popularity of K-Pop and in particular, praised the influence of YG Entertainment.

Ludacris stated, “The reason for K-Pop’s rising global popularity may be because of the singers’ outgoing appearances and performances, but what’s more important is the music they produce. In that regard, I feel YG’s hip hop music is the best. YG’s crossover hip hop genre has more than enough competitive edge for the worldwide market. If the opportunity comes, I’d definitely like to exchange music with them.”

Ever since his debut in 1999 with first album, “Incognegro“, Ludacris has sold over 17,000,000 albums in the U.S. alone and 24,000,000 albums worldwide. Ludacris is currently working with mega teen hit Justin Bieber as well as other famous musicians to produce numerous #1’s in both hip hop and pop music.

Source:  Sports Chosun via Naver